Gendered voices in Philippine TV commercials
This paper aimed to describe how gender is accomplished in Philippine TV commercial discourse through a textual and content analyses of the microstructure and the macro-structure features. From the pool of TV commercials aired and video-recorded, two key coding tasks were done to quantify the data:...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2008
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_doctoral/254 https://animorepository.dlsu.edu.ph/context/etd_doctoral/article/1253/viewcontent/CDTG004602_P.pdf |
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| Institution: | De La Salle University |
| Language: | English |