Pragmatics of Philippine print advertising discourse
This study examines the linguistic realization of persuasion in Philippine print ads and the macrostructure of these ads as well. It likewise describes persuasion in the print ads as a macro-speech act. The corpus of the body consists of sixty ads published in three leading Philippine broadsheets, n...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
1999
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_doctoral/831 |
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| Institution: | De La Salle University |
| Language: | English |