Public relations firms in the Philippines and their life cycle

• Main Author: Santiago, Lucas E.
• Format: text
• Language: English
• Published: Animo Repository 2004
• Subjects: Public relations firms—Philippines; Life cycle costing—Philippines; Public Relations and Advertising
• Online Access: https://animorepository.dlsu.edu.ph/etd_doctoral/1232; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=2233&context=etd_doctoral
• Institution: De La Salle University

This research study, entitled "Public Relations Firms in the Philippines and Their Life Cycle" seeks to document in the process of research the history of public relations and its development as an industry, identify and categorize the real players, primarily as they man and operate their...