3M hot melt system marketing plan

• Main Authors: Arcega, Marverick, Casapao, Haydee, Tan, Emy, Uy, Sonia, Villaflores, John
• Format: text
• Language: English
• Published: Animo Repository 1997
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_honors/134
• Institution: De La Salle University

Executive Summary. The emergence of many competitors in the adhesive industry has compelled the established companies such as 3M Philippines to produce innovative products. These would cater to the growing needs of the manufacturing particularly of the food and beverage industry. This, basically, is...