Developing a framework for business-community partnership in the Philippine setting

• Main Authors: Bernardo, Michelle S., Del Rosario, Maria Katrina T., Leogardo, Jaime Miguel R., Park, Michael Raymond L.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Social responsibility of business > Philippines; Public relations
• Online Access: https://animorepository.dlsu.edu.ph/etd_honors/339
• Institution: De La Salle University

This study sought to develop a strategic framework that would effectively facilitate a sustainable partnership between a business organization and a base of the pyramid community. This framework intends to generate awareness among companies that business-community partnerships provide an avenue for...