Consumer adoption of new mobile technology

Consumer adoption of new mobile technology

This research studied the consumer adoption of new mobile technology in Makati city. This study focused on consumers who are living or working in Makati area and their adoption of MMS, camera and the Bluetooth. This studys general problem is: How do product related profile (related advantage, compat...

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Bibliographic Details
Main Author: Phungoen, Phikun
Format: text
Language:English
Published: Animo Repository 2004
Subjects:
Consumer behavior
Technology
Mobile communication systems
Advertising and Promotion Management
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/3224
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10062/viewcontent/CDTG003793_P.pdf
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etd_masteral/3224
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10062/viewcontent/CDTG003793_P.pdf

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