Morality, perceived risk and product attributes as determinants of intent to purchase pirated VCD/DVD
This paper examines the effect of morality, perceived risks, product attributes and demographic variables on the intention to purchase pirated VCD/DVD. Primary data was gathered in major Metro Manila shopping malls using systematic sampling. Descriptive statistics, hierarchical regression and stepwi...
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2005
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/3241 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10079/viewcontent/CDTG003819_P__1_.pdf |
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| Institution: | De La Salle University |
| Language: | English |