Morality, perceived risk and product attributes as determinants of intent to purchase pirated VCD/DVD

• 主要作者: Del Rosario, Michael E.
• 格式: text
• 語言: English
• 出版: Animo Repository 2005
• 主題: Video recordings > Pirated editions; Video recordings > Fair use (Copyright); Product counterfeiting > Philippines; Advertising and Promotion Management; Marketing
• 在線閱讀: https://animorepository.dlsu.edu.ph/etd_masteral/3241; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10079/viewcontent/CDTG003819_P__1_.pdf
• 機構: De La Salle University

This paper examines the effect of morality, perceived risks, product attributes and demographic variables on the intention to purchase pirated VCD/DVD. Primary data was gathered in major Metro Manila shopping malls using systematic sampling. Descriptive statistics, hierarchical regression and stepwi...