Attitudes of internet users among college students in business and economics universities in Hanoi, Vietnam toward web advertising

• Main Author: Doan, Thuy Le
• Format: text
• Language: English
• Published: Animo Repository 2005
• Subjects: Vietnamese students; Internet advertising; College students > Attitudes; Business students > Vietnam
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/3349
• Institution: De La Salle University

Web advertising has surfaced as an important new vehicle in the advertising field. According to Kotler, more of todays marketing is moving from the marketplace into cyberspace. Web advertising is evaluated to be less irritating than general advertising because it permits self-selected exposure. The...