A strategic plan for Hiyas Banking Corporation: A thrift bank

• Main Author: De Castro, Maria Cristina R.
• Format: text
• Language: English
• Published: Animo Repository 2007
• Subjects: Banks and banking > Philippines; Hiyas Banking Corporation
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/3655
• Institution: De La Salle University

According to Michael Porter, Strategy has to do with what will make you unique. Uniqueness pertains to the ability to give value to your target market in meeting their needs and this can be met through the application of relevant frameworks used in Strategic Management, i.e. from knowing the company's industry up to formulating strategies and its effective implementation. This paper presents a strategic management plan for Hiyas Banking Corporation (HIYAS) that will guide the Bank to meet its objectives in a dynamic and competitive environment of the financial services industry. HIYAS started its operation in 1976, a.k.a. Hiyas Savings and Loan Bank, Inc. before October 2002, in the progressive town of Sta. Maria. The Banks core businesses are lending, and deposit-taking. As of September 2006, the Banks resources reached P950.607 million and is attributed to its customer-focused employees and five banking offices operating in the province of Bulacan. HIYAS belongs to the financial services industry. This industry refers to a group of financial intermediaries or institutions that provide basic services of obtaining funds (deposit-taking) for those who want to invest and for those who would want to borrow (lending).