Strategic management paper on Rustan Coffee Corporation
For the past nine years, Rustan Coffee Corporation, the exclusive licensee of Starbucks Coffee Company, has been operating in the Philippines and delivering the Starbucks Experience to customers one cup at a time. This strategic management paper aims to highlight the company's present competiti...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2007
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/3665 |
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| Institution: | De La Salle University |
| Language: | English |