Determinants of prescription decision of a premium brand of standard milk formula among pediatricians in Medical City and Asian Hospitals: A basis for a proposed consumer decision model
The purpose of this study is to examine determinants that influence pediatricians decision to prescribe a particular brand of standard milk formula to their patients. Data were gathered through the use of a face-to-face questionnaire-based survey to 60 pediatricians, 30 from Asian Hospital and 30 fr...
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| Format: | text |
| Language: | English |
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Animo Repository
2010
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/3866 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10704/viewcontent/CDTG004735_P.pdf |
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| Institution: | De La Salle University |
| Language: | English |