The moderating effect of consumer knowledge on corporate image using the mall-based skin care clinic industry within Metro Manila

• Main Author: Torrijos, Ma. Theresa Q.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Corporate image; Consumer behavior; Consumer education; Beauty shops; Skin > Care and hygiene; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/3871; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10709/viewcontent/CDTG004750_P.pdf
• Institution: De La Salle University

The rising number of skin care clinics outside the hospital has been a booming business phenomenon for over a decade. This sector has invested so much in their image of looking professional and credible to their market. However, with the new developments of publicly splashed mishaps on cosmetic surg...