NEXUS Travel Corporation: A strategic management paper

• Main Author: Amihan, Maria Estela Paz T.
• Format: text
• Language: English
• Published: Animo Repository 1999
• Subjects: Travel agents Philippines; NEXUS Travel Corp.
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/3898
• Institution: De La Salle University

NEXUS Travel Corporation, established in 1993, is a full service-retail travel agency strategically situated in Quezon City, Philippines. It deals with the selling of international and domestic airline tickets as well as securing international and local reservations and tour packages. Among its clients are Filipinos, Expatriates FIT's (Foreign Independent Travelers) as well as Europeans, Japanese and Asian GIT's (Group Incentive Tour). NEXUS Travel Corporation was established based on the desire to give an extra-ordinary kind of service to clients at the same time provide its employees salaries and benefits higher than the industry average. It is proud to be small in size. Its magnitude works to its advantage as it provide personalized service to clients which travelers want and expect from their trusted travel agents. In general, the company aims to institute as many linkages as they can fully cater to the demands of the traveling people. It also desire to promote the country's cultural and natural attractions, like ecotourism, to different nations to illustrate the wonders of this country. It also aims to increase market share and be able to reach a wide range of clientele. Financially, NEXUS intends to have a continuous growth of at least 15% annually to be able to support its operations as it continues to look ahead. To achieve its goals NEXUS Travel Corporation has to implement a strong marketing plan to promote its business, it cannot simply rely on its current marketing plan to promote its business, it cannot simply rely on its current marketing style of banking on friends and old connections. For a continuous growth, expansion of operations and product offerings is an essential aspect to help NEXUS Travel Corporation reach its goals and make its mark on the industry as one of the travel agencies in the country that continuously provide its clients and employees nothing but the best.