A term paper presented to the Graduate School of Business

• Main Author: Rafael, Ma. Teresita L.
• Format: text
• Language: English
• Published: Animo Repository 1999
• Subjects: Telecommunication > Philippines; Smart-NTT Multimedia; Inc.
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/3901
• Institution: De La Salle University

Smart-NTT Multimedia, Inc. (SNMI) is a joint venture of Smart Communications, Inc. and Nippon Telegraph and Telephone (NTT) of Japan. SNMI is the general sales agent and marketing arm of Smart's corporate services and NTT's global telecommunications services for corporate clients. SNMI has just started to captivate the corporate segment, thus, needs to further establish and entrench itself. Currently, Smart is known to be a mobile cellular phone company, sharing profile with Piltel/Mobiline and Globe. However, it has not managed to successfully make known its other products and services namely domestic and international leased lines, international gateway facility, domestic and international frame relay and internet services for the corporate segment. The existence of the other key players such as Bayantel, Globe, Digitel and PLDT and so on the telecoms industry have made the competition very stiff in the corporate market. SNMI being the sales agent and marketing arm of Smart and NTT, should be able to expose its products and services to the corporate market and differentiate its products and services from other being currently marketed. In addition, technological change is occurring in this industry. Therefore, SNMI has to develop strategies in such a way that it can push its services to the corporate market through maximization of its current strengths. With the above, it is the main purpose of this paper to assist the management of SNMI in developing a corporate strategy to be able to cope with the continuous change occurring in the telecommunication industry.