A strategic management paper on Bankard, Inc.

• Main Author: Reyes, Jesus Antonio L.
• Format: text
• Language: English
• Published: Animo Repository 2000
• Subjects: Credit cards > Philippines; Bankard; Inc.
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/3906
• Institution: De La Salle University

The credit card industry is getting more competitive as new players come in. Credit cards become a stand product offering by a bank. Given this as a fact, poses threat to all players in the industry. As the number of players increases, competition becomes stiffer and market share becomes thinner. Th...