Cosmos Bottling Corporation: Strategic management study

(A) Objective The main purpose of this paper is to come up with proposed objectives and strategies for Cosmos Bottling Corporation (CBC), the beverage subsidiary of food giant RFM Corporation. The study aims to achieve the following: (1) Identify and analyze the situation of the beverage industry (2...

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Bibliographic Details
Main Author: Gamboa, Cristina G.
Format: text
Language:English
Published: Animo Repository 2000
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/3927
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Institution: De La Salle University
Language: English
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