A corporate strategy for Toshiba Electronics Philippines, Inc.

• Main Author: Arevalo, Raquel I.
• Format: text
• Language: English
• Published: Animo Repository 2001
• Subjects: Household electronics industry > Philippines; Toshiba Electronics Philippines; Inc
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/3928
• Institution: De La Salle University

Toshiba Corporation is one of the world's leading manufacturers of electric and electronic equipment. As part of its global positioning, it has established a semiconductor sales office in the Philippines last March 1996. The company was named Toshiba Electronics Philippines (TEPH), which is a wholly owned subsidiary of Toshiba Electronics Asia (Singapore) Pte. Ltd. Its main role is to provide its manufacturing plant, Toshiba Information Equipment, the support for its electronic components for its Hard Disk Drive and PC-Printed Circuit Board assembly. These include DRAMs, transistors, ICs, photo couplers and recently Dual-in-Memory module. At the same time, it wishes to establish its presence in the Philippine market. It wants to achieve a 20% revenue growth from its sales, decrease the stock ratio from 0.8 month to 0.5 month's requirement. And maintain its no. 1 position among Japanese vendors in the Asian region. These objectives have been set based on its company's strengths and corporate strategies that have been implemented in its mid-term plan. The generic competitive strategy applicable is differentiation. Toshiba's information technology project seeks to centralize all parts of the supply chain management into a global-one system that unites its suppliers, subsidiaries, customers to its vendor creates a defensible position for coping with the five competitive forces. It will implement a customer relationship management system to provide excellent customer service and enhance its competitiveness. Its strong capability in research, its corporate reputation for quality and technological leadership, its long tradition in the industry and strong cooperation from channels will help Toshiba position itself in the Philippine industry.