Strategic management for Utech, Inc.

• Main Author: Tian, Chandrason Go
• Format: text
• Language: English
• Published: Animo Repository 2001
• Subjects: Wireless communication systems > Philippines; Utech; Inc
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/3967
• Institution: De La Salle University

This is a strategic management paper that lists proposals for Utech, Inc. in how to successfully introduce, develop and sustain growth for its newest undertaking in wireless information and communication service. This new endeavor is considered the firm's stepping stone to broadening the firm's total market share in the information service industry. In its five years of operations, Utech has made a name in the local stock market industry as a reliable and affordable data vendor for retail and corporate investors via fixed lines. However, the stock market industry has proved to be too volatile and unstable for the local, foreign, retail and corporate investors to grow in number and in knowledge. This has made it very difficult for the several data vendors both local and foreign to go beyond its introductory phase as the current number does not justify it. Moreover, the country's economic future offers a different challenge to the firm's survival, not just its growth. Thus, this paper focuses on the strategies available for the wireless information service of Utech to overcome the obstacles given the uncertainty faced by the economy and the limited market size of the industry.