Brown rice I love it! an integrated marketing communications campaign for the healthier rice
Rice is a unique commodity for Filipinos. Rice provides as much as 70% of Filipinos daily calorie intake. The poorest spend 15% of their total household expenditure on rice alone. The Philippines however, cannot feed itself, and need to import from other countries. In the past 25 years, the Philippi...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2009
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4399 |
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| Institution: | De La Salle University |
| Language: | English |