An integrated marketing communications campaign on the University of Asia and the Pacific

• Main Author: Arcangel, Luis Miguel B.
• Format: text
• Language: English
• Published: Animo Repository 2009
• Subjects: Private universities and colleges > Marketing; Advertising > Schools; Communication in marketing; University of Asia and the Pacific > Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4400
• Institution: De La Salle University

Based on data culled from the Commission on Higher Education (CHED), there are 25 universities of note in NCR alone excluding its branches and sister schools. With more and more tertiary institutions fighting for an ever-shrinking piece of the higher education pie, colleges and universities are prev...