An integrated marketing communications campaign proposal for 4T Power motorcycle oil

• Main Author: Subagan, Mar Chester Y.
• Format: text
• Language: English
• Published: Animo Repository 2009
• Subjects: 4T Power > Marketing; Motorcycles > Motors (Diesel) > Marketing; Motorcycles > Equipment and supplies > Marketing; Communication in marketing; Sales promotion
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4401
• Institution: De La Salle University

The 100cc-150cc 4-stroke motorcycle industry is growing at a very fast rate. More and more Filipinos are making it their transportation of choice primarily because it is very favorable to own, easy to use and cheap to maintain. The unprecedented growth of the 100cc-150c 4-stroke motorcycle industry...