Securing brand growth: An integrated marketing communications campaign for BitDefender security software

• المؤلف الرئيسي: Celis, Patricia B.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2010
• الموضوعات: Communication in marketing; Computer security; Selling > Security systems; Sales promotion; Business enterprises > Computer networks > Security measures; Bitdefender > Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_masteral/4407

BitDefender antivirus is the creator of one of the industrys internationally-certified security solutions designed for enterprise use. While the security market has been showing continuous growth since 2007 according to a study by Gartner, BitDefender in the Philippines (represented by software dist...