Securing brand growth: An integrated marketing communications campaign for BitDefender security software

• Main Author: Celis, Patricia B.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Communication in marketing; Computer security; Selling > Security systems; Sales promotion; Business enterprises > Computer networks > Security measures; Bitdefender > Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4407
• Institution: De La Salle University

BitDefender antivirus is the creator of one of the industrys internationally-certified security solutions designed for enterprise use. While the security market has been showing continuous growth since 2007 according to a study by Gartner, BitDefender in the Philippines (represented by software dist...