An integrated marketing communications campaign for Manila now 2012: The Philippine international furniture show

For 15 years now, MANILA NOW-The Philippine International Furniture Show (PIFS) plays an invaluable role in allowing our local exporters to showcase their products to the international market. As the biggest furniture show in the country, the event houses more than 100 certified furniture exporters...

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Bibliographic Details
Main Author: Abara, Heidi Ann M.
Format: text
Language:English
Published: Animo Repository 2009
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4414
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Institution: De La Salle University
Language: English