An integrated marketing communication campaign for Ronald McDonalds House Charities Bright Minds Read: A corporate social responsibility program

• Main Author: Abeleda, Mary Michelle S.
• Format: text
• Language: English
• Published: Animo Repository 2010
• Subjects: Fast food restaurants > Social aspects; Social responsibility of business; McDonald's Corporation|; Ronald MacDonald House Charity > Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4416
• Institution: De La Salle University

Among the leading quick service restaurant/fast food in the Philippines only Jollibee, McDonalds and KFC have concrete corporate social responsibility (CSR) programs. All 3 QSRs have established a foundation that would fully support their CSR programs. However, in 2008 Jollibee saw the importance of...