Strategic management plan for Philippine Center for Creative Imaging

• Main Author: Miranda, Mariano G., Jr.
• Format: text
• Language: English
• Published: Animo Repository 2001
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4438
• Institution: De La Salle University

Philippine Center for Creative Imaging (PCCI) will be a viable undertaking in the computer education industry by capitalizing on its core competencies, which are its orientation, its faculty and its tie-ups with the corporate world. To attain its vision of becoming the standard for computer education, particularly in graphics software-based training, PCCI must adopt a DIFFERENTIATION strategy, serving its target market with more efficiency and effectivity than its direct competitors. Its corporate objectives are as follows: To attain class capacity utilization rate of 50% in the first year 65% by the third year and 80% by the fifth year; To have at least one Adobe Certified Instructor every year for the next five years; To achieve 25% profitability by 2005. To achieve these goals, PCCI must undertake the following corporate strategies: 1. Expand product line and product mix 2. Achieve a higher market profile 3. Sustain investments in software and hardware 4. Expand operations to the region 5. Seek tie-up with fine-arts schools. In support of the stated corporate strategies, PCCI should implement them using the 7-S Framework functional strategies in the following areas: Human Resources Development; Marketing; and Finance. These strategies were formulated using Michael Porters framework for competitive strategy which took into consideration PCCIs strengths, weakness, and competitive advantages, as well as the opportunities offered and threats posed by the external environment.