Strategic management plan for Dorado group of companies (DGC)
Dorado Group of Companies (DGC) extensive, nationwide branch network of 900 branches offers quick-service pawn loans, fast remittance service, affordable insurance products and quality jewelry items. Our customers are mainly Filipinos belonging to the middle to low class strata that needs a variety...
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| Format: | text |
| Language: | English |
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Animo Repository
2007
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4450 |
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| Institution: | De La Salle University |
| Language: | English |
| Summary: | Dorado Group of Companies (DGC) extensive, nationwide branch network of 900 branches offers quick-service pawn loans, fast remittance service, affordable insurance products and quality jewelry items. Our customers are mainly Filipinos belonging to the middle to low class strata that needs a variety of financial services that can easily be accessible within their home or place of work.
First, the Philippine pawnshop industry is a highly competitive market with an estimated 13,000+ pawnshops currently in operations and an average increase of 5% in the number of pawnshops each year. According to the BSP, the industry has also an estimated total assets amounting to Php 14.6 Billion as of year 2004 with a 7% projected average growth rate and a Php 10.1 Billion worth of pawn loans as of 2004. This data shoes that the industry is on an uptrend and is also becoming more competitive with the entry of more and more players.
Currently, the companys main competitive advantages in the market is its expansive branch network in every major city in the country, a trusted brand name considered as one of the most trusted pawnshop name in the industry and the companys offering of a number of value added services such as money transfer and non-life insurance.
Based on these advantages and the information on the industry, DGC will embark on a two-pronged strategy anchored on the main strategy of product/service differentiation. The other complementary strategies will be a collaboration/alliances strategy. In this way, the organization will have numerous layers of advantages, have a bigger market share by maximizing strategy alliances with business partners. An analysis of the different industries in which DGC would like to expand their service is also included in this part of the plan to better understand and form the overall business strategy of the organization. |
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