Little Quiapo BF Branch

• Main Author: Rilloraza, Bryan C.
• Format: text
• Language: English
• Published: Animo Repository 2007
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4477
• Institution: De La Salle University

The restaurant industry in the Philippines is very big and competitive. In 2001, the industry has over 84, 000 players and has generated revenues of over Php84.8 million pesos. Little Quiapo- BF in Paranaque has been with the community since 1988. The restaurant offers home cooked Filipino dishers. It has 3 main competitors in the area Contis Pastry Shop and Restaurant, Baliwags Grill and Restaurant, and El Delisioso Bakery and Restaurant. Little Quiapo-BF has experienced moderate sales growth in 2005 and 2006. Its performance in the past has been lackluster, caused by several restaurants opening in the village every year and its own lack of marketing efforts. To achieve its objectives, different strategies were devised with the goal of expanding coverage, enhancing customer value and improving service quality. A new vision and mission was created to give direction to its owners and employees. New marketing efforts such as flyer distribution and the use of tarpaulin posters were implemented. Kitchen operations were streamlined to increase efficiency. Service quality was also improved. With the restaurants new mission and vision, marketing strategies and improved quality of service, a substantial growth in sales will be achieved in 2007, continuing on to 2008 and 2009.