ABS-CBN Broadcasting Corporation: A strategic management report

This paper examines the Philippine television broadcasting industry in general and the prospects for ABS-CBN Broadcasting Corporation in particular. The Philippine television broadcasting industry is a virtual duopoly composed of two dominant players that control over 70 percent of the market: ABS-C...

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Bibliographic Details
Main Author: Laurel, Rocky
Format: text
Language:English
Published: Animo Repository 2007
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4497
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Institution: De La Salle University
Language: English