ABS-CBN Broadcasting Corporation: A strategic management report
This paper examines the Philippine television broadcasting industry in general and the prospects for ABS-CBN Broadcasting Corporation in particular. The Philippine television broadcasting industry is a virtual duopoly composed of two dominant players that control over 70 percent of the market: ABS-C...
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Main Author: | |
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Format: | text |
Language: | English |
Published: |
Animo Repository
2007
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Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4497 |
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Institution: | De La Salle University |
Language: | English |