Strategic plan for Subic Bay Metropolitan Authority

• Main Author: de Arroz, Annabelle F.
• Format: text
• Language: English
• Published: Animo Repository 2006
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4546
• Institution: De La Salle University

This paper is Proposed Corporate Strategy Plan for Subic Bay Metropolitan Authority (SBMA). Subic Bay Metropolitan Authority (SBMA) is a government-implementing arm created in 1992 to convert of Subic Bay, a US Military Naval Base into Subic Bay Freeport Zone (SBFZ). The implementing task has since evolved and the conversion has predominantly turned into management. SBMA belongs to the Real Estate Industry under the combined sub-sectors of Commercial and Residential Property Investment and Management specifically those concerning the Freeport zone concept. Real Estate sector is described as a group of companies that acquire, develop, operate, manage, lease, dispose, sell and market real property. The macro environment relevant for the External Analysis of SBMA include the country, South-East/East Asia and on a minor scope the world. Based on the study of the following macro-environmental changes, which covers economic, political, technological, institutional, ecological and social segments, the Threats and Opportunities to the industry affecting the organization is evaluated. The threats affecting the organization is evaluated. The threats affecting the organization to the industry where it belongs are: 1. Decline in Economic Competitiveness of the Philippines Against Asian Region Counterparts 2. Continuing Political Uncertainties in the Philippines 3. Global Terrorism All of these threaten the industry especially with the Freeport zone concept. The competition is intensified because of low switching cost, which affords buyers to easily transfer to other suppliers, and in this particular, to other Asian countries, while the opportunities are: 1. Positive Economic Outlook for the world economy and the Asian Region for 2006-2010 as assessed by ADB. 2. Increasing economic integration for countries in the Asian region particularly ASEAN collectively promoted as investment destination. 3. Advancement in Information Process Technology. 4. OFW Phenomena in the Philippines and Increasing Disposable Income of Ageing Affluent Asians.