A strategic management paper for Standard Chartered Philippines

• Main Author: Galicia, Olivia S.
• Format: text
• Language: English
• Published: Animo Repository 2005
• Subjects: Banks and banking > Philippines; Standard Chartered Bank-Philippines
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4549
• Institution: De La Salle University

The country's macroeconomic situation in the past is driven by uncertainty and socio-economic situations. Though there is an improvement in certain economic indicators in the last three years' forecast, economic indicators will not be better compared for 2004-2006. The real GRP growth rate for the year 2004 has been maintained above 6% for the first three quarters of 2004. GDP has been at 6.5% and 6.58% in the first two quarters of the year, and it slowed down a little at 6.33% in the third quarter. Nevertheless, it can be noticed that performance, in terms of Real GDP growth rate, for the year 2004 is a way above 2003's average of 4.7%. Increasing trend of interest rates will lower the growth pace in the next one or two years. The interest rate has been steadily increasing since the mid-year 2002 from 4.4% to 7.9% in November 2004. This may be because of the need of the government to cover its budget deficit. This strategic management paper will focus on Standard Chartered Bank - Philippines, specifically the consumer banking business, which is the current engine for growth for today's banks. The goal is to provide Standard Chartered an analysis to be able to take advantage of the opportunities and equip itself to keep up against threats brought about by the changing macro environment. In requisite of addressing market needs, Standard Chartered Bank Philippines is under the financial services industry. In consumer banking, local and international banks play significant market roles led by Citibank and Equitable . BSP regulates the processes, products, features and policies of the banks in the country, including Consumer Bank. Basic determinants of demand are interest rates, consumer behavior, products and services features. Determinants of supply, on the other hand, are cost, technology and government regulations. Due to regulations, products of Consumer Bank are demand elastic but not cross-product elastic.