Term paper on Ayala Property Management Corporation

• Main Author: De Guzman, Marivic V.
• Format: text
• Language: English
• Published: Animo Repository 2001
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4555
• Institution: De La Salle University

Companies who belong to the Business Management Services Industry aim to satisfy the need of their clients for convenience and expertise in the management of their properties and assets. Within this industry, there are firms that have adopted very different competitive strategies: holding companies manage investments and other business undertakings project management companies manage real estate construction projects and, property management companies manage real estate properties. Ayala Property Management Corporation (APMC), a wholly owned subsidiary of Ayala Land, Inc. (ALI) belongs to this industry. It is engaged in the business of providing integrated property management services, including building maintenance, lease administration, project management, commercial center management, subdivision maintenance, and technical consultancy services. For purposes of identifying the opportunities and threats faced by APMC, we are limiting the scope of the industry analysis to the property management services industry. Professional property management is a relatively young industry in the Philippines. Up to the present time, most buildings have been managed by administrators who rarely have professional management skills. However, as the cost of maintenance soars, owners are beginning to realize that they need professional managers to keep costs down and to maintain their properties to the consistently high international standards now being required. There are handful of competing players in the property management services industry. Most of the existing property management companies are subsidiaries of real estate companies while there are some who are independent property management companies. The buyers of property management services are the property owners while suppliers to the industry are labor sector and sub-contractors. There are also potential entrants to the industry like other realty companies while some are maintenance service contractors who can eventually forward integrate into property management. Lastly, there are substitutes in the industry that includes the in-house building administration unit of property owners and automated building management systems. The strategic dimensions used in grouping firms within the property management industry were based on the range of services offered and the types of properties they are managing. APMC offers full line of services and manages a variety of property types. Most of the other property management companies cater only to office buildings and residential condominiums and offer a narrow line of management services.