Case study: Recovery.Com a psychosocial and convalescent facility

• Main Author: Guillerme, Rosario Cristina S.
• Format: text
• Language: English
• Published: Animo Repository 2006
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4566
• Institution: De La Salle University

This paper is a requirement in Bus 835 - Strategic Management Class. It is a case study of RECOVERY.COM, a custodial psychiatric care facility located in Quezon City. RECOVERY.COM is a young corporation duly registered with the Securities and Exchange Commission. It is a joint venture initiated by a group of psychiatrists who were looking for a nice and decent place to bring their patients, and decided to put up one when they could not find such a place. RECOVERY.COM belongs to the nursing and residential care facilities segment of the health care industry. It specifically caters to individuals who emotionally challenged such as the mentally ill and the drug dependents/abusers. Psychiatric care facilities are relatively new in the Philippines but it is also one of the fast growing sectors of the industry. This paper looks at the competitive environment in which the RECOVERY.COM operates. It examines the external forces that affect the company including macroenvironmental factors as well as forces within industry that impact the behavior of firms in the industry. It also evaluates the company's internal situation and determines its ability to compete with others in its strategic segment. The paper then proposes a strategy through which the company can renew the competitive and positionally advantage it gained in its short existence. Included are some suggestions on how to implement this strategy.