An integrated marketing communications campaign for Bank of Commerce Junior Smart Savers

• المؤلف الرئيسي: Gloriani, Arabella Kristine P.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2016
• الموضوعات: Communication in marketing; Advertising campaigns; Banks and banking
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_masteral/4858
• المؤسسة: De La Salle University

The Filipino culture gives importance to saving, as evident in the tagalog proverb Kapag may isinuksok, may madudukot . The Bangko Sentral ng Pilipinas defined saving as the discipline of regularly setting aside a portion of one's money for future use, to achieve financial goals, or manage emer...