An integrated marketing communications campaign for the Robotic Surgery of St. Luke's Medical Center, Global City

• Main Author: Padua, Jesusa Angela A.
• Format: text
• Language: English
• Published: Animo Repository 2016
• Subjects: Communication in marketing; Advertising campaigns; Surgical robots; Robotics
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4859
• Institution: De La Salle University

This study and campaign intends to propose an integrated marketing campaign for the Robotic Surgery service of St. Lukes Global City. Five years after this innovation was brought to the country, there have been 500 procedures performed despite limited efforts of marketing it to the public. The study...