An Integrated marketing communications campaign for AxelMed Generics Philippines
This campaign proposal is for Axelmed Philippines. Axelmed Philippines is a new player entering the Philippine pharmaceutical industry functioning as a resource and trading corporation distributing generic medicines in the private and public sector. Axelmed operates on a business-to-business scale h...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2012
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4878 |
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| Institution: | De La Salle University |
| Language: | English |