An integrated marketing communications campaign for Fountain International School

• Main Author: Medina, Maryrose Celine D.
• Format: text
• Language: English
• Published: Animo Repository 2014
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4880
• Institution: De La Salle University

Fountain International School is a private, non-sectarian education institution located in San Juan Metro Manila. The school has two campuses: Grade School is located at Annapolis Greenhills while the High School Department is located at Santolan Road, San Juan City. Fountain International School is a Cambridge accredited school with a curriculum that focuses mainly on Math, Science and English. The school takes pride in providing its students with an international standard quality of education. It offers both academic and co-curricular activities, which involve clubs, and organization activities, local and international educational trips and various inter-school and international science and math competitions. The school caters to both Filipinos and foreign nationals. This IMC campaign aims to create awareness of Fountain International School as a school that provides quality education, cultivating students to become globally competitive. An improved marketing and brand awareness is needed to be able to identify Fountain International School among its competitors with other international schools and also from private schools in the San Juan area. The campaign will highlight the services offered by the school that aims to persuade more parents to enroll at Fountain International School.