An integrated marketing communications campaign for Eight O'Clock Juice
The concentrates category is composed of liquid concentrates and powdered juice concentrates. Majority of the category volume and value is driven by the powdered juices due to its popularity among middle and lower-income segments and the ease of the product format that it offers consumers. The powde...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2014
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4882 |
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| Institution: | De La Salle University |
| Language: | English |