An integrated marketing communications campaign for Landbank of the Philippines iAccess (Retail Internet Banking) in the National Capital Region
Landbank of the Philippines (LBP) has been recognized as the official depository of the Philippine government for the past 50 years. Aside from its thrust in countryside and infrastructure development, Landbank has been recognized as a universal bank, which includes commercial banking functions that...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2013
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4909 |
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| Institution: | De La Salle University |
| Language: | English |