An integrated marketing campaign for Starmobile Diamond XI

This report was commissioned to create awareness for Starmobiles phablet (phone tablet) segment called the Starmobile Diamond Series and develop awareness and reinforcement for the brand as the best alternative for mobile phone users who want to switch to an equally innovative yet affordable brand t...

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Bibliographic Details
Main Author: Tayko, Bryan T.
Format: text
Language:English
Published: Animo Repository 2014
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4924
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Institution: De La Salle University
Language: English