An integrated marketing communications campaign for transcycle
Transcycle is the trade name of Gentrade International Philippines Inc. (GIPI). In 1996, Transcycle were granted to be one of the dealers of international motorcycle brands in the Philippines namely Honda, Yamaha, Kawasaki, Suzuki, and Kymco. Today, Transcycle is one of the leading motorcycle dealer...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2015
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4941 |
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| Institution: | De La Salle University |
| Language: | English |