An Integrated marketing communications campaign for I Want TV!
This paper is an integrated marketing communications plan using different marcomm tools for I WanTV. I WanTV is a local website featuring ABS-CBN, Studio 23, and some cable channels program shows through video-on-demand and livestreaming. Local and foreign movies are also available on the website. C...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2013
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4945 |
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| Institution: | De La Salle University |
| Language: | English |