Improving marketing promotions for FH International Academy Ltd.
Marketing promotion plays a very important role in the 4P's of marketing proposed by Kolter. In the context of marketing mix, promotion is defined as the way to inform potential customers of the availability of the products, its price and its place. A well-organized promotion is a guarantee and...
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| Format: | text |
| Language: | English |
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Animo Repository
2015
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5014 |
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| Institution: | De La Salle University |
| Language: | English |