An integrated marketing communications campaign for De La Salle University's undergraduate programs

• Main Author: Magbanua, Jose Bernabe M.
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: De La Salle University > Marketing; Communication in marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5125
• Institution: De La Salle University

De La Salle University (DLSU) has been one of the leading Universities in the Philippines and has produced leaders and achievers that have shaped the nation. In this connection, DLSU is one of the sought after universities among high school students. This is affirmed by a recent Nielsen research com...