Improving marketing collateral processing in a retail company
In retail, visual merchandising plays an important role in attracting and engaging customers towards making a purchase. It involves the display of merchandise along with printed forms of communication. (Gilbert, 2003, p.204) City Retailers is a local retailing company that owns the local franchise o...
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| Format: | text |
| Language: | English |
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Animo Repository
2016
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5149 |
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| Institution: | De La Salle University |
| Language: | English |