The effects of corporate entrepreneurial behavior on the organizational excellence as moderated by service innovation: An assessment by the field sales officers of the Bank of the Philippine Islands

• Main Author: Ty-Plata, Marian Aiyezza
• Format: text
• Language: English
• Published: Animo Repository 2016
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5162
• Institution: De La Salle University

A bountiful of research on the concept of corporate entrepreneurship, and innovation are recognized by academic scholars as contributors to achieve organizational effectiveness. To apply such a perception in the industry of banking and finance where the proponent is currently engage gave her and the rest of the field sales officers of the Bank of the Philippine Islands the opportunity to examine and supply solutions to gain competitive advantage in their careers and success to the bank in general. The purpose of this research is to identify the effects of corporate entrepreneurship on the organizational excellence as enhanced by service innovation. This will be assessed by the 122 field sales officers employed by the Bank of the Philippine Islands, the respondents and focus of this study. All sales officers were asked to answer a 30-item questionnaire developed by the researcher. The instrument adapted a 5-likert scale used in the (1) measurement of frequency at which the corporate behavior was exhibited, (2) determination on the level at which service innovation was manifested, and (3) evaluation on how much the bank was able to meet the standards of excellence. After methodical data collection procedures were observed, results from the survey were subjected to descriptive and correlational analysis. The rigorous examination of data eventually revealed that corporate entrepreneurial behavior enhanced with service innovation had no significant contribution on the organizational excellence of the bank. However, this empirical study does not disregard the significance of service innovation in promoting organizational excellence. It was interesting to realize through a simple linear regression analysis that the contribution of corporate entrepreneurial behavior in predicting organizational excellence is higher without the enhancement of service innovation. Furthermore, the result also presented possibility of higher level of productivity or success once service innovation within the field sales team is manifested. The results generated by the study enable the author to give recommendations to its stakeholders - Field Sales officers, Bank of the Philippine Islands, Business Establishments, Decision Sciences and Innovation Department of De La Salle University, Schools and future researchers. The recommendations in general are the following, (1) trainings, workshops, campaigns and activities within the realms of entrepreneurship, innovation and organizational growth, (2) supplemental learning and sharing of best practices session, and (3) creation of a support group who will monitor performance of the Field Sales officers to measure improvement and productivity.