Developing employee engagement with the brand through training and ambassador programs
This action research is about developing employee engagement with the brand through training and brand engagement programs. The issue of low level of employee brand engagement was manifested with the lack of corporate brand identity training and engagement programs for the employees. It was discover...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2016
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5185 |
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| Institution: | De La Salle University |
| Language: | English |