Improving the execution of Citi Green team initiatives

• Main Author: Enriquez, Louis Angelo A.
• Format: text
• Language: English
• Published: Animo Repository 2016
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5194
• Institution: De La Salle University

Strategy Execution is a very challenging responsibility as employees will tend to focus on their individual responsibilities rather than a newly formed strategic business decision that will disturb their regular work day. So unless there are people in the organization that ensures that strategies are executed, chances are some strategies formulated by our leaders may end up not being implemented. Vision without Execution is just Hallucination, this is the title of the presentation of the Strategy Execution Framework lecture of Tom Willingham, which has been used in this action research. It has been emphasized in this paper that Citis Global Sustainability Strategy is by engaging communities and employees, to be led by local Citi Green Teams. The issue is Citi Green Team Philippines was not able to execute any initiatives since its conception last April 2014. The objective and goal of this action research is (1) to be able to increase employee awareness for Citi Green Team, (2) to encourage a culture of social responsibility, corporate sustainability, and volunteerism, and, to (3) be able to have a sustainable group of Citi Green Team Leaders that promotes sustainable practices. This paper emphasizes how relevant the success of Citi Green Team is to our senior leaders as the success of this group is associated to Citis Global Sustainability Strategy. This paper also talks about the situation of author as an employee and insider action researcher, and how he managed role duality and organizational politics. It has also been explained how Coghlan and Brannick Action Research Cycle, Argyris Ladder of Inference, Scheins ORJI, Kotters 8-Step Change Model, and Willinghams Strategy Execution Model was incorporated in this paper. This paper also contains the stories of how the researcher has collaboratively worked with different people in and outside the organization, and notes on the expected and unexpected outcomes after the major and minor interventions. In the latter part of this paper, the author shared his self-reflection in all his experiences for this paper. Lastly, the author has shared recommendations on the theoretical framework and potential action research cycle on how this paper can further be improved.