Integrated marketing communications plan for Order of St. Camillus

• Main Author: Cadiz, Gerrilyn T.
• Format: text
• Language: English
• Published: Animo Repository 2016
• Subjects: Communication in marketing > Philippines; Vocation (in religious orders; congregations; etc); Order of St Camillus
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5221
• Institution: De La Salle University

The priesthood is facing a great challenge. Amidst controversies in the Catholic Church and changing global mindset, the priesthood, once popular amongst the Filipino upper and middle class families, has suffered a setback. Several researches have shown dwindling interest in the religious vocation....