An integrated marketing communications campaign for TOSOT

• Main Author: Qu, Yao
• Format: text
• Language: English
• Published: Animo Repository 2016
• Subjects: Communication in marketing > Philippines; Air conditioning; Brand name products; Advertising > Brand name products
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5229
• Institution: De La Salle University

The Integrated Marketing Communications campaign of TOSOT is proposed as a formal launch from April to September 2017. The campaign's objectives are 1.) To increase 10% brand awareness of TOSOT when consumers purchase air conditioner with consideration of Price, powerful cooling and energy cons...